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children's day project

Children's Day
C&A

Children’s Day - C&A campaign was based on a promo which buyers who bought 3 pieces would get the 4’th piece for free, on stores and online. Based on this, the “Mix, Play and Share” concept was born: the brand would incentivate customers to donate the 4’th piece.

The digital challenge was to transform the donation into something that customers could help online. The idea was to transform the campaign video into the main online ad, concentrating media efforts to increase engagement and awareness. The action was simple: every 3 shares of the Facebook video, the brand would donate one piece to a non governmental organization.

We also created a series of Facebook and Instagram posts with gift suggestions for uncles, aunts, and relatives, so they could make their beloved kids more stylish.

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Canvas

Results

The brand expectation was to achieve the goal of 36K shares in 4 weeks.
The results were incredible: in less than 7 days, the goal was achieved with less investment than predicted. In the end, over 15K children had a happier Children's Day.

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Agency

AlmapBBDO


Role

Digital Art Direction

Client

C&A


Year

2016