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Fluminense Project

Honor That Shirt
Under Armour

Under Armour and Fluminense (the soccer team from Rio de Janeiro, Brazil), launched the 2019 team’s T-Shirt. To make a lot of noise and engage with the team fans, it was created a huge launching campaign for TV, offline media and social media.

We showed that success is achieved through a lot of hard work and training.

Key Visual
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Agency

ID \ TBWA


Role

Art Direction

Client

Under Armour


Year

2019