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children's day project

Mix, Dare & Restart
C&A

The year of 2016 had a lot of fights in Brazil and all around the world, and the internet made this fights easier to happen. We had the discussion about Taxis vs Ubers, we had political fights about presidential impeachment, and C&A campaigns had a lot of discussion about genderless clothing during the entire year.

But with all this fight during the year that was dominating social media, how could be possible to have a nice new year’s celebration?

That’s why for the C&A New Year’s Collection we developed the concept Mix, Dare & Restart.

We printed all the discussions in social media and ripped into small pieces, to leave the fight in the past, creating a celebration accessory. The Peace Popper.

To communicate new collection in social media, we also developed a series of posts that brought to life the concept of mixing, daring and restarting.

Posts

Results

Thousands of customers received the Peace Poppers and even brazilian celebrities were active participants in the cause. And of course, 2017 started much more peaceful.

Featured

  • PropMark
  • CCSP

Agency

AlmapBBDO


Role

Social Art Direction
Designer

Client

C&A


Year

2016