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children's day project

October 4th is the World Animal Day. A day celebrated in more than 35 countries.
On this day, people usually post pictures of their beloved pets. But Whiskas prepared a celebration even greater for cats.

The challenge was to create something special for cats during this day, with zero budget. So we came up with a simple, but ambitious idea.

On the World Animal Day, cats would have 1 exclusive hour of the day only for them, so they could celebrate their curiosity where they are most loved. The internet. We invited people from all over the world to post pictures of their cats between 5 p.m. and 6 p.m. on October 4th.

To accomplish this, we created a series of social media posts to make the invitation and remind people the right time they should post their photos.

Cat
Post 01Post 02Post 03

Results

Thousands of cat photos posted during the Curious Hour. Thousands of people joined the event. And of course, lots of cats felt much more special and loved during their own curious hour.

  • Result 01
  • Result 02
  • Result 03
  • Result 04

Agency

AlmapBBDO


Role

Digital Art Direction

Client

Whiskas


Year

2017